The need for Spanish translation is growing as the Hispanic population explodes in the United States. There are many options to be considered when translating, including the reading level of the end reader and the type and purpose of the document involved in the translation. Finding a good Spanish translator can be difficult.

Are you in the services business? Do many of the people you serve only speak Spanish, their native language, especially if they are older? Sometimes family members can help with the translation; but often, the situation might be too personal or confidential and a customer might prefer not to get help from someone they know.

You can face many potential translation problems, no matter what industry you are in.

• From a marketing point of view, how are you going to reach your Spanish-speaking consumers or clients so they use your services?
• How are you going to communicate with them once they become customers or patients?
• How do you get information from them so you can help them?
• From an employer's point of view, if the majority of your personnel are Spanish-speaking, how are you going to communicate your company's policies and procedures and safety guidelines?

You need a trusted and experienced English to Spanish and Spanish to English translator who can be sure your translations have purpose and meaning, someone who has worked using Spanish in a variety of settings for a variety of purposes using a variety of media. Dori Kaplan can help.